Best Influencer Marketing Agency in Dubai, UAE

Influencer marketing is a trending marketing strategy that involves brand promotion through niche-based social media influencers on platforms like YouTube, Instagram, TikTok, Snapchat, etc. Influencers are the faces of brands driven by modern-day content-driven marketing strategies.

Brands promote their products and services by collaborating with social media influencers to inspire their audience's buying decisions. As the best influencer agency in the Middle East, we help brands connect with influencers from relevant niches and target audiences to achieve brand goals.

An influencer marketing strategy refers to the process of selecting the right content creator, brainstorming ideas, crafting the content strategy, and promoting a brand’s product or service to the target audience, on the right social media platform. It is, in a sense, word-of-mouth marketing, leveraging trustful relationships. This form of marketing is being leveraged by a plethora of brands in all niches and industries, from beauty to lifestyle, and from travel to fitness.

Influencers are individuals who create some sort of content, such as vlogs, blogs, etc., on a particular niche on a social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, etc. They inspire people to become their followers, they build a following through their authentic content and gain their trust. This allows them to become an authority and expert in a particular niche or industry and influence the buying journey and buying decisions of their audience. A social media influencer may have a strong presence on one or more social media platforms. Brands connect with them through social influencer platforms.

Yes, influencer marketing is more effective than traditional marketing, paid advertisements, and celebrity endorsements. Influencers build trust-based relationships with their audience by creating consistent quality content that showcases their expertise in a particular niche and thus, makes them an authority, whom the audience looks to for making informed purchase decisions. They not only have a very precise, targeted reach but also provide a better return on investment. These factors contribute to influencer marketing strategies being super effective. Top influencer marketing companies in UAE like ours create supremely effective campaigns.

Influencer marketing can be executed on leading social media platforms and apps like YouTube, Instagram, Snapchat, Twitter, TikTok, etc., and other influencer marketing marketplaces. Depending on the niche, type of brand, and brand objectives, we decide which is the best platform to execute influencer campaigns. For instance, if the brand is a B2C business looking to create some awareness among its target audience, the best platform to target is YouTube. However, if the brand is a B2B business looking to make some sales, the best platform to target would be LinkedIn or Twitter. Connect with us; the best social media influencer platform in UAE, GIMA, to get influencer marketing executed today!

There is no fixed cost for influencer marketing as it is highly customized according to the campaigns. Influencer marketing agency pricing, including Instagram influencer pricing and YouTube influencer pricing, depends on many factors, such as the number of influencers included, labor costs, influencer compensations through cash or kind, extra digital spending to promote the campaign, and miscellaneous spending. These factors vary from campaign to campaign.

Yes, no matter the size of a company, any business can leverage the multiple benefits of influencer marketing. Even small brands use influencers to penetrate deep into the market, something that is not possible through celebrity endorsements. Brands like Coca-Cola and Chanel continuously collaborate with influencers for better connections with their audience. SMEs brands use influencer marketing because it is very cost-effective and a great way to create customers from a targeted audience. Moreover, this is the preferred strategy for a brand’s product launches.

As discussed earlier, influencer marketing helps brands reach an already curated & targeted audience to market their products & services. It helps brands build trust & credibility, effectively reach a targeted audience, fill the gaps in a brand’s content strategy, effectively generate brand awareness, help generate quality leads, and much more. The biggest benefit of leveraging an influencer’s brand value.

A brand can achieve any goal i.e. awareness, consideration or even sales through influencer marketing. Influencers can help brands in lead generation as they already have a targeted audience that is both loyal and targeted. Furthermore, when brands utilize the brand value of influencers, they manage to create awareness for their business and product amongst their potential customers. Brands can easily build a relationship of trust and appear credible to their potential customers through social media influencers.

Yes, influencer marketing is immensely beneficial for all kinds of businesses. Whether it is a product-based/service based, a start-up business, a small/medium enterprise, or a huge brand, marketing goals can be achieved effectively through social media influencers. Small brands and start-ups can find their feet in the market by creating some buzz through influencers. On the other hand, big brands can penetrate even deeper into the market and make more intimate connections with their consumers. This ensures consumer’s loyalty toward brands. Multiple B2C and B2B influencer marketing agencies will help your brand reach the right audience.

At GIMA, we have clearly defined key performance indicators (KPIs), based on the goal and type of the campaign. We, as an influencer branding agency, divide this process roughly into 4 parts. The first level measures the basic metrics such as clicks, total potential reach, engagement, etc. The second level comprises of compiling insights & feedback and analyzing them by tracking metrics such as content performance insights, influencer performance scoring, engaged audience, etc. This brings us to the third level, wherein we analyze purchase indicators through metrics such as, direct web traffic, online mentions, conversions, etc. The fourth and final level is the influencer campaign study, wherein, all the efforts and results are compiled through accumulated data. This is how an influencer marketing management platform measures the results of campaigns.