Top Instagram Influencer In Dubai

Instagram remains one of the most important channels for the promotion of brands and remains highly popular in the UAE. As of 2024, the UAE has more tha 7 million active Instagram users. This amounts to 74% of the local internet user base and 73.3% of the entire population; therefore, businesses must interact with the audience. Dubai specifically is one of the best places to place high attention on influencer marketing due to the active influencers. The top Instagram influencers in Dubai are changing the face of communications between brands and consumers by providing sincere, interesting, and eye-pleasing content. All these top Instagrammers in the UAE have been key influencers in establishing trust and credibility for brands.

Influencer marketing has become a new favorite among brands in Dubai because it is effective. Marketing to audiences is best done on Instagram since most people in the Middle East use Instagram. In a survey by Statista, 73% of marketers from Dubai have faith in influencer marketing because they seem to get better engagement rates when working with famous IG influencers.

• Influencer marketing in Dubai is expected to grow by 20% by 2025.
• 81% of the respondents have either conducted research, bought a product, or thought of buying a product after seeing friends, family or influencers share something.
• Among the consumers, 60% said they would be willing to purchase a promoted product from an influencer in-store while 40% of the consumers stated that they have purchased a product influenced by an influencer on social media.

However, Dubai has realized it is necessary to use influencers and there are now more types of brands implementing this approach. Furthermore, businesses that collaborated with influencers in the UAE reported a significant rise in their revenues within the first half of the year. This fast growth will even strengthen why the UAE is ahead in the influencer marketing industry globally. The stories on how UAE brands have benefited from the most popular Instagram influencers prove that influencers cannot be dismissed if one needs more people’s awareness and engagement or sales.

Moreover, our top influencer marketing company in Dubai - GIMA has curated this authentic list of Instagram influencers in Dubai

List of Top 50 Instagram Influencers in Dubai

• 1. Fazza

  Followers: 16.8M

  Average Likes: 268.3K

  Engagement Rate: 1.60%

  Fazza is not only a Crown Prince of Dubai, but he is also an explorer, an environmentalist, and a motivational speaker. It includes beautiful sceneries and cultural sites, and encouraging quotes that are appealing to millions of his followers. Being genuine, Fazza seldom tells a story that does not inspire, which makes him one of the best Instagram influencers, and a well-liked figure among Instagram users in the Middle East.

• 2. Noor Stars

  Followers: 15.9M

  Average Likes: 218.3K

  Engagement Rate: 1.37%

  Noor Stars brand has grown popular in the UAE, especially among those who love makeup and fashion. Her tutorials and lifestyle content are not like a lecture but like gossip and that makes her very close to them. She is real and has a friendly personality, and her posts make her one of the most influential Instagram influencers in UAE. No matter if it is a beauty hack or a day in her life, her followers believe Noor, which makes her one of the most liked Instagram influencers in the region.

• 3. Balqees

  Followers: 15.9M

  Average Likes: 21.3K

  Engagement Rate: 0.13%

  Balqees Fathi is a famous singer and, at the same time, a beauty mogul. She is the founder of Bex Beauty, besides her music business, she updates her fans on her entrepreneurial and musical careers alike. Her posts cover her daily life in Dubai, and seeing her so open makes many of her fans in other parts of the world feel like they are part of her life. Balqees is among the most popular Dubai Instagrammers and is appreciated for her success and sincerity with Instagrammers in the Middle East.

• 4. Ahlam Alshamsi

  Followers: 15.4M

  Average Likes: 8.7K

  Engagement Rate: 0.06%

  Ahlam Alshamsi is a culture vulture, integrating Arab culture into her songs, life, and dress code. Her Instagram is a story of her journey and it is beautiful, inspiring, and empowering. He works with international companies but remains relevant to her local audience, which makes them like her. Therefore, Ahlam being among Instagram's most-followed profiles, her ability to engage her followers and market regional culture puts her among the best Instagram influencers in Dubai.

• 5. Pia Jauncey

  Followers: 14.8M

  Average Likes: 61.9K

  Engagement Rate: 0.42%

  Pia Jauncey, the reigning Miss Universe 2015, posts gorgeous photos and stands for important causes on Instagram. Be it her life in Dubai or social activism she has been candid and genuinely inviting. Pia personally practices what she advocates – confidence, self-acceptance, and embracing one’s body, but alongside, she promotes several valuable causes. Her account touches millions of people, which makes her among the most famous Instagram influencers adored worldwide and the best Instagram influencers in UAE.

• 6. Narin’s Beauty

  Followers: 13.7M

  Average Likes: 541.2K

  Engagement Rate: 3.94%

  Narin’s Beauty is a Swedish-Syrian influencer, who has a great personality and shares interesting posts on Instagram. She posts beauty tips, fashion tips, and snippets of her happy life which cements her relationship with her subscribers. This makes her one of the top Instagram influencers in Dubai as she motivates young women across the region. Narin’s talent to share only positive and confident energy has put her firmly on the list of the most remarkable Instagram stars in the Middle East.

• 7. Nof

  Followers: 11.5M

  Average Likes: 169.1K

  Engagement Rate: 1.47%

  Nof is an Instagrammer and he is very dedicated to the cause – the protection of wildlife and the promotion of the environment. From teaching the public about the importance of recycling to capturing the aesthetical side of nature, Nof motivates people like them. His thoughtful content is loved by his followers, which makes him one of the most likable Instagram influencers in Dubai. It’s for this reason that Nof has stood out from the crowd of social media activists with his commitment to the genuine cause.

• 8. Dr Mahra Lutfi

  Followers: 9.9M

  Average Likes: 54.9K

  Engagement Rate: 0.55%

  Dr. Mahra Lutfi is changing the paradigm of what an influencer is. More prominently, she being a doctor and an activist for ethical tourism and community, ensures that her work creates cultural consciousness. The latter? Her content is not just the general calling for people to travel; she encourages her followers to be tourists but also be kind to society. Dr Be assured that Mahra is among the best of the best Instagrammers in UAE today who not only engage with their followers but influence them for life.

• 9. Azizi

  Followers: 9.6M

  Average Likes: 1M

  Engagement Rate: 10.13%

  Azizi a businessman and Chief Executive Officer of a company, has a unique angle to approach Instagram with business-related content. Thus, using his experience in his career, he inspires young people to start businesses and professionals. His posts are motivational and let viewers see what a successful leader’s life looks like. Azizi is genuine and popular as one of the Instagram influencers in Dubai, especially for those who are interested in corporate and business motivation.

• 10. Asmaa Ibraheem

  Followers: 9M

  Average Likes: 53K

  Engagement Rate: 0.59%

  Asmaa Ibraheem is an excellent performer who likes to communicate with her audience using jokes and jokes. An experienced presenter for TV, she is funny yet informative in her videos making learning fun and relatable. This is why her fans adore her, her posts feel like an interaction with her. Currently, Asmaa is listed among the famous Instagram stars in Dubai; she is unique because she knows how to make people laugh and use their brains at the same time.

• 11. Mohammed bin Rashid Al Maktoum

  Followers: 8.8M

  Average Likes: 19.9K

  Engagement Rate: 0.23%

  Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE is one of the most important personalities of the region. His Instagram account represents the concept of visionary direction toward the UAE's further development and the dissemination of information on the development programs and motivational words about the country’s success. One of the most popular Instagram account owners in the Middle East, Sheikh Mohammed follows millions, showing the development of Dubai and the principles that underlie it.

• 12. Ahmed Hossam

  Followers: 8.7M

  Average Likes: 446.4K

  Engagement Rate: 5.12%

  Ahmed Hossam is an excellent makeup artist who teaches his viewers insights and genuine reviews. With tips on how to maintain beautiful skin and hair, personal experiences in life, and beauty products, he has won the hearts of many beauty lovers in Dubai. Due to the ability to reach his audience, Ahmed has become one of the most successful Instagram influencers in Dubai and presents his followers with interesting and informative content.

• 13. Ghaith Marwan

  Followers: 8.6M

  Average Likes: 353.9K

  Engagement Rate: 4.12%

  Ghaith Marwan is a lifestyle blogger who has a great ability to make his audience laugh and feel better. The posts he makes are interesting and familiar and the captions he adds make many people follow him and watch his posts. Being one of the most followed IG influencers in UAE, Ghaith has shared his charming character and creative skills to inspire millions of his followers with positive emotions in his posts.

• 14. Ameer Merchant

  Followers: 8.3M

  Average Likes: 168.1K

  Engagement Rate: 2.02%

  Ameer Merchant is an entrepreneur engaged in business and economics, as well as a social media contributor. He also shares motivation, entrepreneurship sometimes bits of his life in Dubai on the Instagram platform. As he is a real person who inspires other young and hardworking people to become successful professionals – he is one of the best Instagram influencers in Dubai, and hard work always pays off and is hand in hand with modesty.

• 15. Mai Helmy

  Followers: 8.2M

  Average Likes: 12.2K

  Engagement Rate: 0.15%

  Mai Helmy is a sports and radio presenter and one of the most active personalities who responds to fans through the production of quality content. Her area of interest includes sports and media and she often posts career and personal experiences. Mai is among the most popular Instagram influencers from Dubai, and she interacts with her followers in a way that shares a lot of similarities to her own life experiences while being based in the region.

• 16. Abduroziq Official

  Followers: 8.1M

  Average Likes: 57.8K

  Engagement Rate: 0.71%

  Abduroziq is not only a singer and dancer, but also an entrepreneur and his Instagram account shows his colorful life. In music, movies, comedy and even entrepreneurship, his channel displays his skills and drive to succeed. His passion and creativity have earned him one of the most popular Instagram accounts in the Middle East to inspire many people in Dubai and other parts of the world.

• 17. Annabella Hilal

  Followers: 7.9M

  Average Likes: 65.4K

  Engagement Rate: 0.83%

  Annabella Hilal is a prominent journalist and a TV host who adds class and brains to Instagram. Her posts include fashion, beauty, and her job as a media professional. Having earned her stripes and with all the experience and accomplishments on her resume, Annabella has her own dedicated legion of followers who make her one of the leading Instagrammers in UAE who inspire with both beauty and brains.

• 18. Rawan Bin Hussain

  Followers: 7.6M

  Average Likes: 21.2K

  Engagement Rate: 0.28%

  Rawan Bin Hussain is a famous fashion consultant and an inspiring businesswoman who is also devoted to raising the issue of body positivity. She shares her experiences, achievements, and struggles in the posts calling her followers to become who they are. Rawan remains one of the top Instagram influencers in Dubai and keeps on helping people and breaking the stereotype of beauty at the same time.

• 19. Ayman Albayaa

  Followers: 7.5M

  Average Likes: 51.6K

  Engagement Rate: 0.69%

  A postmodern lawyer Ayman Albayaa, the founder of Al-Wyer Law Group, teaches people on Instagram and posts legal content to inspire people. Many of the posts that he makes contain essential legal concerns as well as self-actualization and social concerns. For this reason, Ayman has been considered one of the best Instagram influencers of the Middle East, passionate about his career and the improvement of his followers’ lives.

• 20. Dr Fatma Altoblani

  Followers: 7.3M

  Average Likes: 2.4K

  Engagement Rate: 0.2%

  Fatma Altoblani is a criminal lawyer and motivational speaker who uses Instagram to share legal information and ways to improve oneself. She provides tips on law, spirituality, and personal development, thus producing useful content that her followers consider useful. Being one of the most popular Instagram personalities in Dubai, Dr. Fatma is focused on transforming and improving people and their work.

• 21. Afrae Es-Satte

  Followers: 7.3M

  Average Likes: 98.4K

  Engagement Rate: 1.34%

  Afrae Es-satte is a public figure in Dubai, admired for her expressive facial artistry. Her creativity earned her the title of "Best Family Creator of the Year." Through entertaining content, Afrae connects with audiences across different age groups. Her humor and authentic storytelling set her apart in the digital space. Afrae’s work celebrates creativity in everyday life, showcasing how a simple idea can have a powerful impact when shared with heart.

• 22. Raghad

  Followers: 6.6M

  Average Likes: 145.1K

  Engagement Rate: 2.19%

  Raghad is a digital creator and goodwill ambassador whose inspiring journey has earned her recognition. A dental student in Dubai, she balances her academic life with her creative pursuits. Recognized by Forbes, Raghad shares personal experiences, engages her audience, and advocates for causes she values. Her posts highlight perseverance and positivity, encouraging followers to pursue their goals with determination.

• 23. Hussain Al Jassmi

  Followers: 6.6M

  Average Likes: 4.8K

  Engagement Rate: 0.07%

  Hussain Al Jassmi is an Emirati singer who sings soul-touching songs to his fans from all corners of the earth. This talent always demonstrated a strong appreciation to culture and tradition and put his heart into telling the stories as sung. Hussain inspires and captivates audiences, showcasing dedication to his craft. His performances and social media presence offer a unique blend of talent and authenticity, keeping fans engaged.

• 24. Sarah Essam Al-Wara

  Followers: 6.5M

  Average Likes: 219.5K

  Engagement Rate: 3.36%

  Sarah Essam Al-Wara is a health and wellness professional based in Damascus and Dubai. She is a dietitian and ISSA-certified personal trainer who shares with followers tips on how to lead a balanced life and exercise. Sarah’s content is about making her readers be in charge of their own health by making the right choices. Her practical advice and engaging posts inspire confidence and encourage healthy habits.

• 25. Reem Khabbazeh

  Followers: 6.5M

  Average Likes: 103.5K

  Engagement Rate: 1.60%

  Reem Khabbazeh is an entrepreneur and beauty expert who shares her luxurious lifestyle with her followers. As the founder of several successful businesses, she showcases her journey in the beauty and hospitality industries. Reem’s posts provide an inspiring look at her work, along with tips for self-care, travel, and embracing a life filled with elegance.

• 26. Al Rafaelo

  Followers: 6.4M

  Average Likes: 38.8K

  Engagement Rate: 0.61%

  Al Rafaelo is a Dubai-based artist whose creative content captivates audiences daily. Known for his artistic vision and live streams, he brings authenticity to his social media presence. Al Rafaelo’s work combines artistry with storytelling, making his platform a source of inspiration. His unique perspective connects with followers and establishes him as a vibrant creator.

• 27. Azza Zarour

  Followers: 6.2M

  Average Likes: 90.7K

  Engagement Rate: 1.47%

  Azza Zarour is an artist, singer, actress, and lifestyle creator based in Dubai. Her journey spans various fields, allowing her to connect with audiences through music and personal stories. Azza’s posts reflect her passion for living a purposeful life and embracing creativity. She offers an authentic look into her world, making her content both inspiring and entertaining.

• 28. Helly Luv

  Followers: 6.1M

  Average Likes: 177K

  Engagement Rate: 2.90%

  Helly Luv is an artist, actress and businesswoman who uses her talent and creativity with a goal. She is also involved in many businesses, which proves her business mind and her abilities. Helly uses her platform to highlight her achievements and inspire others to pursue their dreams. Her content balances artistic expression with empowerment, encouraging followers to take bold steps toward their goals.

• 29. Andrei Delu

  Followers: 6M

  Average Likes: 75.9K

  Engagement Rate: 1.27%

  Andrei Delu is a Dubai-based model, businessman and fitness athlete who chronicles his fitness and lifestyle. He does this by encouraging people by giving them an example of how he spends time taking care of himself both physically and mentally. Andrei’s content highlights his ventures and commitment to helping others achieve their best selves. His relatable approach resonates with his audience, inspiring them to embrace discipline.

• 30. Liubava Rose

  Followers: 5.9M

  Average Likes: 204.5K

  Engagement Rate: 3.47%

  Liubava Rose is an artist, humanitarian, and global influencer who shares her passion for travel and fitness. Her content focuses on spirituality and self-discovery, encouraging audiences to explore life with authenticity. Through her posts, Liubava shares her journey of growth and creative expression, inspiring followers to live fully. Her platform blends mindfulness and meaningful connections.

• 31. Benoit Fraylon

  Followers: 5.9M

  Average Likes: 344.9K

  Engagement Rate: 5.89%

  Benoit Fraylon is an artist and automotive enthusiast who shares his passion for speed and design. As a former creative director and brand ambassador, he combines his love for cars with his talents. Benoit’s content offers a unique perspective on motorsports, connecting with followers who share his interests. His dedication to his craft inspires others to appreciate the artistry in everyday life.

• 32. Cedra Ammara

  Followers: 5.8M

  Average Likes: 663K

  Engagement Rate: 11.42%

  Cedra Ammara is a video creator who shares her life between Sweden and Dubai, offering relatable and engaging content. Her posts feature beauty tips, personal stories, and moments of humor, making her approachable. Cedra is very creative with all her videos; she always gets close to her audience. She encourages people to dress as they want and be proud of who they want to be.

• 33. Mohammed Assafes

  Followers: 5.8M

  Average Likes: 36K

  Engagement Rate: 0.62%

  Mohammed Assaf is a singer whose song makes an impact on people all over the world. He is from Dubai and entertains people with his passion for storytelling through his soulful performance. From Mohammed’s posts, one is able to understand his art journey and interact with him in the most natural way. His work makes his fans understand the importance of music and stories.

• 34. Saud Alkhaja

  Followers: 5.7M

  Average Likes: 62.5K

  Engagement Rate: 1.10%

  Saud Alkhaja is an entrepreneur committed to personal growth and inspiring others to succeed. His platform is a space for motivational insights, practical advice, and stories of success. Saud encourages his followers to embrace learning, strive for excellence, and share knowledge to create growth. His content reflects his dedication to helping others, making him a positive voice.

• 35. Aydas

  Followers: 5.6M

  Average Likes: 120.7K

  Engagement Rate: 2.14%

  Aydas is a creative person and businesswoman who posts her experiences of creating art and achieving business goals. She is the CEO of various business ventures where she marries arts and business skills. Her posts focus on celebrating successes while at the same time challenging the followers to transform their interests into jobs. Aydas reflects hard work and ambition, inspiring her audience to pursue dreams.

• 36. Nitesh Yadav

  Followers: 5.6M

  Average Likes: 245.5K

  Engagement Rate: 4.41%

  Nitesh Yadav is a popular Instagram Influencer and actor living in Dubai. He shares content on fashion, travel, and lifestyle. His followers love to indulge in his exciting travel adventures and classy updated taste in fashion. His fun-loving and charming personality has captivated audiences across the Middle East and beyond.

• 37. Dubai

  Followers: 5.6M

  Average Likes: 35.5K

  Engagement Rate: 0.64%

  The @dubai Instagram page is full of beautiful and appealing photos of Dubai City. It shows the city's stunning landscapes and vibrant culture. With a mesmerizing array of glimpses, consisting of Burj Khalifa, sky diving, Dubai frame, and many more, this account shares every corner of Dubai's beauty most appealingly.

• 38. Amro Maskoun

  Followers: 5.5M

  Average Likes: 49.9K

  Engagement Rate: 0.90%

  Amro Maskoun is a famous Instagram influencer in Dubai. He is known for his humorous content that resonates with a wide audience. He is the founder and CEO of Ofoq. creative, which shows his amazing entrepreneurial skills. Amro is a lyrical architect and dream weaver whose reels are a delight to engage with. His passion and creativity have earned him one of the most popular Instagram accounts in Dubai.

• 39. Rozzah

  Followers: 5.5M

  Average Likes: 128.6K

  Engagement Rate: 2.32%

  Rozzah, also known as Rozah, is a famous Instagrammer in Dubai and Amman. She shares a mix of lifestyle, fashion, and personal content. Her beautiful, stylish, and charming photos show her classy and sophisticated taste. Rozzah's photographic skills are well evident in her Instagram captures. Her appealing personality and friendly engagement with the audience, have provided her the chance to collaborate with high-end brands in Dubai.

• 40. Kiko Chan

  Followers: 5.4M

  Average Likes: 49.8K

  Engagement Rate: 0.93%

  Kiko Chan is a popular Instagram influencer based in Dubai. She is a well-known actor and was also a contestant for Miss Middle East 2025 and has earned titles such as Miss Global 2019 and Nextop Model Circle 9/2019. Rozzah is also interested in Dubai's luxury real estate market. Her diverse achievements make her a famous figure in the Middle East, who is inspiring her audience with her elegance and versatility.

• 41. Zenofar Fathima

  Followers: 5.3M

  Average Likes: 22.7K

  Engagement Rate: 0.43%

  Zenofar Fathima is a Dubai-based activist filmmaker and the CEO of Zen Film Productions. She creates films that raise awareness about various social issues. Her work has been featured in famous publications like Elle, Forbes, and Cosmopolitan Middle East. Zenofar Fathima inspires her audience by highlighting important social issues through her thoughtful and impactful creative projects.

• 42. Shahad Hassan

  Followers: 5.2M

  Average Likes: 297.4k

  Engagement Rate: 5.69%

  Shahad is a well-known Instagrammer and video creator based in Dubai. Her Instagram shows her elegance, style, and cultural pride. As a proud hijabi, she embraces her identity with beauty and grace. Shahid also loves makeup and shares her makeup looks and beauty tips with her followers. She combines fashion, beauty, and cultural values in a way that inspires her audience.

• 43. Mahmoud Al Turki

  Followers: 5.2M

  Average Likes: 6.6k

  Engagement Rate: 0.13%

  Mahmoud is an Arabic music artist living in Dubai. His music videos show his deep feelings of love and dedication towards his passion. His audience loves his charming and down-to-earth personality. He has received many awards for his talent and hard work in the music industry. His followers love to have a glimpse of the behind-the-scenes look at his studio recording sessions.

• 44. Abdul Aziz

  Followers: 5.1M

  Average Likes: 5K

  Engagement Rate: 0.1%

  Abdul Aziz is a popular Instagram influencer based in Dubai. His content consists of his hobbies, travel adventures, and love for cooking. His content is a combination of humor and creativity. Abdul is also a pet lover. His audiences love to connect with his pleasing and engaging personality. He has become one of the most successful Instagram influencers in Dubai.

• 45. Wessam Qutab

  Followers: 5.1M

  Average Likes: 234.6K

  Engagement Rate: 4.61%

  Wessam Qutab is a talented content creator and rapper based in Dubai and Amman. He is the official ambassador for the FIFA World Cup 2022. He is honored with Forbes Middle East 30 under 30, 2024. He loves traveling and exploring and sharing his journey as reels and posts with his audience. His content is a beautiful mixture of humor, creativity, and information, making it a perfect place for followers to entertain and educate. His diverse content and pleasing personality have solidified his status as a leading influencer in the Middle East.

• 46. Anas Elshayib

  Followers: 5.1M

  Average Likes: 506.4k

  Engagement Rate: 10.02%

  Anas is a famous Instagram influencer living in Dubai. He is also a well-known boxer. He shares his beautiful moments with his family and friends with his followers. He inspires people with his confidence and style. Anas Elshayib beautifully combines modern and cultural values in his content, which makes him one of the best influencers in the UAE.

• 47. Rawan & Rayan

  Followers: 5M

  Average Likes: 304.7K

  Engagement Rate: 6.04%

  Rawan and Rayan are twin sisters and popular Instagram influencers based in Dubai. They share their content on style, elegance, and their love for fashion. As twin sisters, their strong bond shows in their content, which their audience loves. They enjoy traveling. Their posts and reels are mesmerizing and appealing, making them two of the best Instagram influencers in the UAE.

• 48. Laila Abdallah

  Followers: 5M

  Average Likes: 7.5K

  Engagement Rate: 0.15%

  Laila is the best Instagram influencer in Dubai. She shares her classy outfits and behind-the-scene moments with her followers. Laila shares her posts with her mother, showing their strong bond. Her engaging content is loved by her followers, making her one of the most favorite Instagram influencers in Dubai.

• 49. Aziz Abdo

  Followers: 5M

  Average Likes: 34.9K

  Engagement Rate: 0.70%

  Aziz is a famous influencer living in Dubai. He is mostly known as ''The King Of Arab Pop''. He was honored with the CAEL award for Best Arabic Pop-Latin Artist. His followers love his way of blending Arabic and Latin music. His Instagram handle shows his family moments and love and passion for music. His dedication to music makes him one of the top figures in the Arab pop music industry.

Conclusion

The list of Instagram influencers in UAE shows how diverse and effective these creators are in building trends on the Internet and interacting with audiences. Be it fashion and beauty, travel and food, business, and community, the best Instagram influencers in Dubai have found their place in every industry. These influencers not only motivate but also assist the brands in gaining an incredible level of exposure and success by narrating unique stories.

It is high time to collaborate with GIMA, the most successful influencer marketing agency, to work with the most popular influencers in Dubai and get unique brand exposure. Reach out to GIMA today!