Objectives
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We launched the campaign with the main objective to
drive sign-ups for Vance Tech’s platform
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We focused on encouraging users to make their first
payment to India using Vance Tech'
s platform, offering a
5% cashback on the first transaction and zero fees on all
payment transfers.
Strategy
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Category Focus: Influencers niche in technology,
infotainment, and family-related content.
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Content-Type: Creators who usually share content on
topics such as money transfers, tech tools, financial
management, and family-centric activities.
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Audience Demographics: Indian expatriates residing in
the UAE with a potential interest in money transfer
services.
- After filtering the influencers we communicated the
unique selling proposition (USP) of their platform —
cashback and zero transaction fees — as a hook for
the campaign.
- Each creator was offered a unique referral code to
measure conversions and track success.
